R.J. Hedges & Associates and Atrium24 Partner

R.J. Hedges & Associates is pleased to announce a new strategic partnership with Atrium24, bringing together two organizations dedicated to helping independent pharmacies strengthen their operations, expand revenue opportunities, and confidently navigate an increasingly complex healthcare landscape.

Independent pharmacies continue to face mounting challenges from shrinking reimbursement and increased competition to evolving regulatory requirements and operational demands. This partnership combines the strengths of both organizations to provide pharmacy owners with practical tools, trusted expertise, and meaningful business resources designed to support long-term success.

Atrium24 is a SaaS and Group Purchasing Organization (GPO) helping community pharmacies grow revenue through sales enablement, data-driven prescriber outreach, and exclusive product access. Its flagship platform, Dotti AI, is pharmacy's first CRM built specifically for community pharmacy owners, helping pharmacies strengthen prescriber relationships, identify growth opportunities, and better manage business development activities.

For more than two decades, R.J. Hedges & Associates has partnered with independent pharmacies and healthcare providers nationwide to simplify compliance and regulatory requirements. Through customized compliance programs, Medicare enrollment services, consulting, accreditation support, and ongoing regulatory guidance, helping clients stay compliant while allowing them to focus on patient care.

Together, the partnership provides pharmacy owners with access to both operational growth resources and trusted compliance expertise through one collaborative relationship.

"Community pharmacies are being asked to do more with less - grow revenue, protect their license, and keep up with constantly shifting compliance requirements, all at the same time," said Nicolette Mathey, PharmD, Founder and CEO of Atrium24 and Dotti AI. "Partnering with R.J. Hedges & Associates means our members get proven compliance expertise built directly into the same platform where they're already managing prescriber relationships and growth strategy. For pharmacies already working with RJH, this partnership is also a first look at what the rest of the Dotti ecosystem can do for their business."

"We've always believed compliance should support business growth, not stand in its way," said Becky Templeton, Director of Operations at R.J. Hedges & Associates. "Partnering with Atrium24 allows us to connect our compliance expertise with innovative business development tools that help independent pharmacies operate more efficiently, strengthen prescriber relationships, and position themselves for long-term success. Together, we're providing pharmacy owners with practical solutions that address both today's regulatory demands and tomorrow's growth opportunities."

Exclusive Benefits for Atrium24 Members

Atrium24 Dotti AI members who enroll with R.J. Hedges & Associates through the partnership will receive exclusive benefits based on their membership level.

Basic Members receive:

• One complimentary compliance program (Immunizations, LTC at Home, Diabetic Shoes, or a completed Assessment of Risk)
• Discounted consulting services

Plus and Pro Members receive everything included in Basic, plus:

• Compliance pricing locked through May 2028
• Priority scheduling
• Annual virtual compliance review
• Quarterly compliance roundtable discussions

Already an R.J. Hedges & Associates Client?

This partnership also creates new opportunities for existing R.J. Hedges & Associates clients.

For pharmacies who already work with R.J. Hedges & Associates but aren't yet using Dotti AI, this partnership offers an easy way to see what else the Atrium24 ecosystem can do from prescriber relationship management and branded marketing materials to sales enablement tools, and additional GPO purchasing power. Pharmacies interested in learning more are encouraged to request a demonstration of the Dotti AI by visiting https://atrium24.io/contact/.

Getting Started

Atrium24 members can begin by visiting the Atrium24 GPO menu inside Dotti AI, selecting R.J. Hedges & Associates, clicking "Register Here", and scheduling a consultation to begin onboarding.

Looking Ahead

This announcement marks the beginning of a broader educational collaboration between Atrium24 and R.J. Hedges & Associates. Over the coming months, the two organizations will be sharing educational webinars, compliance insights, industry articles, and practical resources designed to help independent pharmacies navigate regulatory changes while identifying new opportunities for sustainable growth.

We look forward to helping pharmacy owners build stronger, more resilient businesses—together.

Be sure to view our webinar with Atrium24 "Offer Sterile Compounds Without Becoming a Sterile Compounding Pharmacy" from Wednesday Aug 19th at 11am EST. Click Here